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Wednesday, 29 July 2015

BUS521 Complete Course

BUS 521 BUS521 Complete Course
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BUS 521 Week 1 Discussion 1
"Entrepreneurship" Please respond to the following:
·         From the e-Activity, debate the role entrepreneurship plays in America. Next, determine three to five potential advantages and challenges that entrepreneurial ventures must consider. Justify your response.
·         Using the build-your-business worksheet on the Four Cs from Chapter 1 of the textbook, evaluate the Sharp Details in terms of the owner’s personal goals. Support your response.


BUS 521 Week 1 Discussion 2
"Business Model" Please respond to the following:
·         Choose two companies from the same industry that have been deemed successful by the standards of that industry. Next, compare and contrast these two companies in terms of innovation, quality, service / product, company’s values, and integrity.
·         Analyze each of the company’s business models. Next, evaluate the characteristics of the business models in terms of the degree to which the models in question have played a role in the success of the companies that you previously identified. Provide at least two examples to support your position.

BUS 521 Week 2 Discussion 1
"Business Research" Please respond to the following:
·         From the first case study, analyze The Ritz-Carlton process of conducting research. Next, justify its effectiveness in the category of industry, market, competition, and company. Provide at least two examples to support your response.
·         Compare and contrast three to five ways in which how research conducted for an existing company such as The Ritz-Carlton can differ from the type of research that is needed for a new prelaunch venture. Support your response.
BUS 521 Week 2 Discussion 2
"Business Planning" Please respond to the following:
·         From the second case study, analyze how business planning can be an overarching and continuing development process that requires constant reevaluation of the company and its environment. Support your analysis.
·         From the second case study, analyze the PlanningShop business planning process, and determine the key factors that defined the company’s winning strategy for business planning. Next, suggest at least two methods that the company can take to identify opportunities and threats and adapt its business accordingly.

BUS 521 Week 3 Discussion 1
"Defining the Customers" Please respond to the following:
·         Select two well-known companies from the same industry. Evaluate each company’s target market characteristics in terms of purchasing patterns, demographics, psychographics, and buying sensitivities. Determine the key challenges that each company must face as it attempts to differentiate when competition is stiff, profits are small, and funding is scarce.
·         Identify two different niche markets: one of a product-based niche, and the other of a service-based niche. Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.
BUS 521 Week 3 Discussion 2
"Competitive Analysis" Please respond to the following:
·         From the case study, evaluate MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace’s competitive position.
·         From the case study, evaluate the different types of risk or potential risks that MySpace must face in terms of market, competition, technology, product, execution, capitalization, and global risks. Determine whether or not the company should stay the current course and how it should balance risks with opportunities. Support your response.

BUS 521 Week 3 Assignment 1 Business Plan Part I Business Vision
Due Week 3 and worth 180 points
Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
Part I of the business plan will describe your business vision you plan to undertake in your company.
Write a five to six (5-6) page in which you:
  1. Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
  2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
  3. Determine the type of business model you will use for your new business opportunity. Support your response.
  4. Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
  5. Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.
  6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Click here to view the grading rubric for this assignment.

BUS 521 Week 4 Discussion 1
"Money Management" Please respond to the following:
·         From the case study, suggest a new business strategy for this company, forecasting potential growth for the next five years. Determine the steps that the company should explore to improve the business while minimizing financial risk. Note: Use the PlanningShop’s Business Plan Financial package to support your strategy. The PlanningShop’s Business Plan Financial package is located in the online course shell.
·         Speculate on at least two potential challenges that your new business strategy may experience as a result of this new approach. Next, suggest the methods that the company can take to confront these challenges.

BUS 521 Week 4 Discussion 2
"Financial Planning" Please respond to the following:
·         Evaluate the financial planning process for new business ventures in terms of how it both challenges and benefits new ventures. Provide an example of each (i.e., challenges and benefits) from industry to support your position.
·         Determine the key benefits and challenges of using bootstrapping for financial planning. Provide at least two examples of businesses that can lend themselves to bootstrapping as a means of raising money. Support your response.

BUS 521 Week 5 Discussion 1
"Brand Identity" Please respond to the following:
·         Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
·         Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

BUS 521 Week 5 Discussion 2
"Marketing Tactics" Please respond to the following:
·         From the case study, evaluate Blendtec’s current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers.
·         Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.

BUS 521 Week 6 Discussion 1
"Successful Sales Techniques" Please respond to the following:
·         Select two well-known retailers (e.g., Wal-Mart, Costco), and analyze and compare their successful sales techniques related to customer identification, sales contact methods, and limited choices.
·         Assess how well the chosen retailers demonstrate expertise in understanding the market and extra services they provide to customers, such as shipping, installation, and product training or support. Suggest at least three changes that you would make to improve the sales channels and the company business model.

BUS 521 Week 6 Discussion 2
"Corporate Culture" Please respond to the following:
·         From the case study, evaluate Sky Factory’s corporate culture in terms of leadership effectiveness, open-book management, management philosophy, and employees’ sense of ownership. Determine three to five challenges that this type of corporate culture typically must consider and address. 
·         Compare and contrast the corporate culture found in Sky Factory with the culture in your organization or an organization with which you are familiar. Suggest at least three ways in which you could adapt the management style of your company to encourage a motivated workforce with an ownership culture.

BUS 521 Week 7 Discussion 1
"Hiring the Right Employees" Please respond to the following:
·         From the critical thinking exercise, evaluate the scenario and each candidate’s profile to determine which candidate is the best fit for your business. Provide a rationale for your selection.
·         As part of your selection process, provide at least three reasons why one candidate is a more qualified and a better-fitting candidate than the other for your business needs.

BUS 521 Week 7 Discussion 2
"Best Practices in Manufacturing" Please respond to the following:
·         Evaluate and compare the effectiveness of computer-maker Dell’s just-in-time process and Toyota’s lean manufacturing practice in terms of manufacturing, potential risks, and environment in which they are most applicable. Note: Refer to Chapter 14 of the textbook for information on just-in-time manufacturing and lean manufacturing.
·         From the e-Activities, determine the key benefits and challenges for the implementation of ISO 9001:2008 standards for quality in manufacturing. Provide at least two examples from an industry where these standards have been applied successfully.

BUS 521 Week 7 Assignment 2 Business Plan Part II  Competitive Analysis and Strategic Assessment
Due Week 7 and worth 230 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

In Part I of your business plan, you explored a business opportunity for your company. You identified your business model, formulated your feasibility statement, and evaluated your data. In Part II, you will conduct a competitive analysis and strategic assessment ofthe proposed venture, balancing the possible risks and opportunities your company will face. In addition, you will provide the financial requirements for the venture capital group to evaluate.
Write a seven to eight (7-8) page paper in which you:
1.     Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete.
2.     Provide at least three (3) strategies and three (3) marketing tactics for attracting first-time customers.
3.     Determine three to five (3-5) kinds of strategic positions that are available to you for your business plan. Next, determine the types of opportunities the strategic positions bring to your business both internally and externally.
4.     Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks.
5.     Assess the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Next, explain the funding strategy your venture will undertake.
6.     Create a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Note: The PlanningShop’s Business Plan Financial package can be found in the Student Center of the online course shell.
7.     Prepare a break-even analysis in which you explain the report you created to the venture capital group.
  1. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment mustfollow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
  • Examine the creativity and business idea process, and the materialization of domestic and foreign market entry opportunities.
  • Analyze the financial planning process for a new venture.
  • Analyze the process of protecting the new venture idea and legitimizing it through a formalized business plan.
  • Analyze different sources of capital to determine the appropriate financing for a business venture.
  • Examine the marketing planning process for new ventures.
  • Use technology and information resources to research issues in entrepreneurship and innovation.
  • Write clearly and concisely about entrepreneurship and innovation using proper writing mechanics.
BUS 521 Week 8 Discussion 1
"Evaluating Technology" Please respond to the following:
·         Analyze and compare technology that is installed and managed in-house and technology that is offered “in the Cloud” in terms of the associated key benefits and risks. Provide an example or a scenario of each technology that is best used to support your response.
·         Assess at least three factors that companies must consider with respect to ease of use, ease of management, integration, scalability, mobility, vendor support, and cost when they are opting to install and manage their own technology or utilize cloud computing. Provide at least two examples from industry to support your response.
BUS 521 Week 8 Discussion 2
"Legal Issues" Please respond to the following:
·         From the case study, analyze Facebook’s contractual strategy. Next, suggest the main types of contractual agreements that Mark Zuckerberg, his partners, and Facebook’s early investors should have enforced to mitigate risks. Support your suggestion.
·         Determine the main types of contracts that the Winklevoss twins and DivyaNarenda should have enforced when Zuckerberg was hired to work for their company. Determine the key benefits and risks associated with the types of contracts that you have chosen. Support your response.

BUS 521 Week 9 Discussion 1
"Social Entrepreneurship and Social Responsibility" Please respond to the following:
·         Specify the role of social responsibility in an entrepreneurship venture. Discuss three to five benefits of social responsibility for the organization and for the community in terms of visibility, positive corporate image, recruitment tool, and the satisfaction of employees and customers.
·         Provide at least two examples of a socially responsible act that you have found in your organization or in one with which you are familiar. Assess how both the acts that have impacted the business and the motivation behind them reflect your personal values regarding social responsibility
BUS 521 Week 9 Discussion 2
"Globalization" Please respond to the following:
·         Determine the key benefits and drawbacks that an entrepreneur must consider prior to venturing across borders in terms of management and labor, communication, operations, legal issues, and social responsibility. Support your response.
·         From the e-Activity, select two companies that are selling goods or services to countries overseas. Next, compare and contrast their effectiveness in terms of customer service and support. Support your response.
BUS 521 Week 9 Assignment 3Business Plan Part III Business Initiative and Technology
Due Week 9 and worth 160 points
Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.
In Part III of your business plan, you will consider how your new business initiative will affect operations in your company. You will also evaluate different technologies and introduce the type of technology that will help you make a more efficient and high quality product or service.
Write a four to five (4-5) page paper in which you:
1.     Analyze the options available for producing theproduct or service. Next, evaluate which of the available options you can take to streamline operations.
2.     Determine how theproduct or service will meet consumer needs.
3.     Assess at least three (3) types of technologies that will improve the quality of theproduct or service. Explain how the technologies will help enhance capabilities and customer loyalty.
4.     Identify at least two (2) technology policies that will apply to the product or service initiative. Next, analyze three to five (3-5) ways how those policies that you have identified affect your product or service initiative.
  1. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
  • Analyze the strategies for managing growth, the implications for growth, and sources for business growth.
  • Use technology and information resources to research issues in entrepreneurship and innovation.
  • Write clearly and concisely about entrepreneurship and innovation using proper writing mechanics.
BUS 521 Week 10  Discussion 1
"Planning for Growth" Please respond to the following:
·         From the case study, analyze Zingerman’s Deli business strategy. Next, suggest at least three business opportunities for possible expansion for this company. Note: Make sure you take into account potential benefits and risks that the company must consider.
·         Suggest at least five internal and creative initiatives that Zingerman’s Deli can consider to ensure that employees are empowered and committed to change. Explain the key benefits and possible implications of each initiative.
BUS 521 Week 10 Discussion 2
"Growth Strategies" Please respond to the following:
·         From the critical thinking exercise, determine two to three growth strategies that are suitable for the business. Next, explain three to five specific actions and priorities that should be considered. Note: Use the build-your-business worksheet in Chapter 19 of the textbook to assist you in determining the specific areas that should be considered.
·         From the critical thinking exercise, determine the main aspects of the corporate culture that will help to make the business strategy successful while encouraging opportunities for potential long-term growth. Support your response.
BUS 521 Week 10 Assignment 4Written Business Plan and Presentation
Due Week 10 and worth 360 points
Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.
This assignment consists of two (2) sections: a written business plan and a business plan PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.
Section 1: Written Business Plan
You are now in the final stage of the business plan development. All previous documentation must be combined into one (1) document that will serve as the statement of work for the business plan. Your goal is to have the plan approved by the executive team inthe venture capital group. The business plan is very detailed. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary, in which you justify your new product or service venture and how it would benefit the company. You will also include your conclusion and recommendations as the final part of your business plan.

1.     Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan. 
2.     Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address the following:
a.     Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis
b.    Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report
c.     Part III of your business plan – Business initiative and technology including business initiative, technologies, and technology policies
3.     Provide a conclusion and recommendations in which you:
a.     Analyze the new business opportunity and the strategies undertaken to support this business initiative for thecompany.
b.    Assess the benefits and explain the potential business growth of thenew product or service. Note: Ensure to carefully evaluate each of the risks.
c.     Determine which aspects of your corporate culture will help make thecompany successful in your approach. Support theresponse.
d.    Develop a set of recommendations for the company which justify why the management team should consider this new business strategy.

Section 2: Business Plan PowerPoint Presentation
In addition to your written executive summary, you will provide the venture capital group with a presentation addressing all major points of your business plan.
  1. Create a nine to twelve (9-12) slide PowerPoint presentation in which you:
a.     Illustrateall major points of your business plan. Note: Follow the outline of your paper, starting with the executive summary and make sure to use headings to identify the sections.
b.    Provide a rationale for each major point of your business plan and justify why this venture should be undertaken.
c.     Provide one (1) summary slide of the conclusion and recommendations.
d.     
e.     Create bulleted speaking notes for thepresentation to the executive board in the Notessection of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.

Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
  • Analyze the entrepreneurial process to determine where a company is in the process and how to implement change successfully.
  • Examine entrepreneurial intentions and strategies to support entrepreneurship.
  • Examine the creativity and business idea process, and the materialization of domestic and foreign market entry opportunities.
  • Analyze the financial planning process for a new venture.
  • Analyze the process of protecting the new venture idea and legitimizing it through a formalized business plan.
  • Analyze different sources of capital to determine the appropriate financing for a business venture.
  • Examine the marketing planning process for new ventures.
  • Analyze the strategies for managing growth, the implications for growth, and sources for business growth.
  • Use technology and information resources to research issues in entrepreneurship and innovation.
  • Write clearly and concisely about entrepreneurship and innovation using proper writing mechanics.
BUS 521 Week 11 Discussion 1
"Entrepreneurship" Please respond to the following:
·         Based on what you have learned in this course, explain three to five different factors that are driving the growth of entrepreneurship today. Support your position with at least two examples from industry.
·         Using an example from a successful entrepreneurship venture, determine the main advantages and challenges facing the company, and explain key characteristics that have made the venture successful. Support your position with at least two examples.
BUS 521 Week 11 Discussion 2
"Business Planning" Please respond to the following:
·         Select a new business opportunity that you may have been pondering. Compile a list of ideas for possible implementation, and determine their strengths and possible challenges that you may face.
·         Evaluate your business opportunity using a feasibility analysis. Next, determine the main components of the feasibility analysis that are easy to execute and the main components that can possibly present challenges. Support your response.

BUS 521 BUS521 Complete Course
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