BUS599 complete course Week 1 to week 11
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Wednesday, 29 July 2015

BUS599 complete course Week 1 to week 11


BUS 599  BUS599 Complete Course
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BUS 599 Week 1 Discussion
Due Week 1 and worth 20 points
Important Notes
This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.
This exercise does not require the use of APA format or a cover page.
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this exercise, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company.
Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
Create your NAB company name and explain its significance.
Develop your company’s Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Note: You will need to recreate the template. You may attach your completed template to your response as an attachment.
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Provide constructive feedback to at least one (1) classmate’s post. Assess the credibility of the student’s rationales


BUS 599 Week 2 Discussion
"Growing Honest Tea"  Please respond to the following:
Review the following documents:

Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

BUS 599 Week 3 Discussion
"Don't Miss the Mark"  Please respond to the following:
Watch the following videos:
Small Business Success Story: Heart Juice Heart-Healthy Beverage
Duration: (3:12)

Non-alcoholic drinks-Iran-10-02-2011
Duration: (5:54)

There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.
BUS 599 Week 4 Discussion
"A Rotten Apple?"  Please respond to the following:
Watch the following 2013 Bloomberg’s video
Apple's Next Products: Is a New Strategy Needed?
Duration: (4:23)
Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
For reference, review the supplemental article on Michael Porter’s Five Forces.


BUS 599 Week 5 Discussion
Due Week 5 and worth 60 points
Important Notes
This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.
This exercise does not require the use of APA format or a cover page.
It is recommended that students construct their deliverable using MS Word and then attach the document to the discussion thread submission area in Blackboard.
Use the “NAB Company Portfolio” (see: Course Required Files in Week 1). Provide the following information below.
Operations Plan
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.


Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product? Describe your research and development activities and explain how they will contribute to the company.
Technology Plan
Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.
Management & Organization
Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Provide constructive feedback to at least one (1) classmate’s post. Assess the credibility of the student’s rationales.


BUS 599 Week 6 Discussion
"Thirsty for the Triple Bottom Line"  Please respond to the following:
Watch the following videos:
How entrepreneurs can change society - the story of Honest Tea: Seth Goldman at TEDxMidAtlantic
Duration: (12:33)
Dr. Woody Interviews Seth Goldman of HONEST Tea
Duration: (6:02)
User: drwoodymedia - Added: 12/9/13
Evaluate Seth Goldman’s leadership performance on the concept of the “Triple Bottom Line” using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation.

BUS 599 Week 7 Discussion
Due Week 7 and worth 60 points
Important Notes
This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.
This exercise does not require the use of APA format or a cover page.
This exercise uses the “Business Plan Financials” MS Excel template. Use the “Business Plan Financials Guide” to assist you in completing the required worksheets. (Both documents are also available in the Course Required Files in Week 1.)
It is recommended that students construct their deliverable(s) using MS Word / MS Excel and then attach the document(s) to the discussion thread submission area in Blackboard.
Use the “NAB Company Portfolio” (see: Course Required Files in Week 1) for reference. Provide the following information below.
For year one of your NAB company’s Business Plan, complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Note: Attach the MS Excel worksheet to the discussion thread.
Hints: Your marketing costs should already be included as you created your Marketing Budget in Week 4 and those will be filled in automatically.
Hints: Use the figures you arrived at in the operations and technology sections of your plan to help fill out your financial forms.
Hints: Work through the worksheets in order. The excel worksheets will automatically enter the numbers into your Income Statement.
Develop the following financial sections of your NAB company’s Business Plan. Note: Attach the MS Word document to the discussion thread.
Sources and use of funds
Plan assumptions
Break-even analysis
Provide constructive feedback to at least one (1) classmate’s post.


BUS 599 Week 8 Discussion
Mission Possible"  Please respond to the following:
Describe how an organization’s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan.
In a real life situation, feedback from your business plan development team can be extremely valuable. Explain the value of receiving feedback from your ‘team’ (your instructor and fellow students) on the various sections of your non-alcoholic beverage (NAB) business plan while you work towards making necessary revisions.



BUS 599 Week 9 Discussion
"Pitch Perfect"  Please respond to the following:
Watch the following Lynda.com videos from the video serious Giving Your Elevetor Pitch with Todd Dewett:

Benefits to an Elevator Pitch” (2 min 01 s)
Making an Initial connection” (2 min 43 s)
Structuring your Pitch” (3 min 57 s)
Then, rank the following factors in order of importance when developing an elevator speech, and provide a rationale for your response.
Speech is confident, not arrogant
Use of positive and compelling words
Short in duration
General to the industry in question
Specific to the company’s mission and company’s values


BUS 599 Week 10 Discussion
"I Have a Plan"  Please respond to the following:
Per the text, planning isn’t just what you do to go into business; it’s what you have to do to stay in business. Speculate on the planning mechanism(s) that you believe would work well for your NAB business if implemented properly. Provide a rationale for your response

BUS 599 Week 11 Discussion
"Stronger Than Yesterday"  Please respond to the following:
Suppose you were invited to join a team in charge of developing an organization’s Business Plan. Explain the strengths that you personally would bring to the team. Provide a rationale for your response.
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