MKT571 Complete Course
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Thursday, 30 July 2015

MKT571 Complete Course

MKT 571 MKT571 Complete Course
Click below link for Answer  or   visitwww.workbank247.com

MKT 571 Week 1 Marketing Environment Simulation and Summary
Complete the Marketing Environment Simulation and Summary in MyMarketingLab.
Save your results report from the simulation to your computer.

Click the Assignment Files tab to submit your assignment.


MKT 571 Week 2 VALS Survey
Take the VALS Survey.
Submit a screen shot of your results through the Assignment Files tab.
 And post a response to the following:
How can marketers use this information?

MKT 571 Week 2 New Product Launch Marketing Plan, Part I
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).
Include the following components for both markets:
  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product positioning
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Click the Assignment Files tab to submit your assignment.

MKT 571 Week 3 Segmentation and Target Market Paper
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 
Required Elements:
  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Demonstrate an understanding of market segmentation
  • Apply an understanding of customer behavior to determine target market
  • Demonstrate an understanding of alignment between company strategy and marketing decisions.
  • Paper is consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

MKT 571 Week 3 Learning Team Deliverable
Complete the Learning Team Deliverable. 
Discuss the following question in your learning team.
What are some factors companies (and your learning team) need to consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country (and you are), what should you take into consideration? Assume you are developing an advertising strategy for the promotion of a new product (and you are). What are some things you should consider?

Each LT member should post a response that is a minimum of 100 words and include at least one peer reviewed source. You do not need to submit a paper. Each individual will be graded based on their contribution.

MKT 571 Week 4 New Product Launch Marketing Plan, Part II
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:
  • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and/or organizational target markets.
  • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
  • Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
Format your plan consistent with APA guidelines.

MKT 571 Week 5 Client Pitch Presentation
The Client Pitch presentation builds on prior learning on positioning and branding, while providing you an opportunity to apply the promotional mix concepts and theory creatively toward a new advertising campaign. This simulates the real world experience of pitching ideas to clients or to upper management. 
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy.
 Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 
  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Proposed change to the product's positioning strategy
  • Create a print ad and a video ad for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
  • Include presenter's notes to support the presentation
Click the Assignment Files tab to submit your assignment.

MKT 571 Week 5 Learning Team Deliverable
Complete the Learning Team Deliverable. 
Discuss the following question in your learning team.
 What is the most important thing to consider in new product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product?
 Each LT member's response needs to be a minimum of 100 words and include at least one peer reviewed source. You do not need to submit a paper. Each individual will be graded based on their contributio

MKT 571 Week 6 Investor Pitch
Pitch your Learning Team's new product using a Microsoft® PowerPoint® presentation of 10-15 slides. 
Include the following key components from your New Product Launch Marketing Plan:
  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning
  • Include presenter's notes to support the presentation
The presentation should convince investors to invest in the new product your team has prepared to launch for your marketing plan.

Click the Assignment Files tab to submit your assignment.

MKT 571 Week 6 New Product Launch Marketing Plan, Part III
Complete the final phase of your New Product Launch Marketing plan. Using the information submitted in your previous LT assignments (and the feedback provided) and the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:
  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning
Click the Assignment Files tab to submit your assignment.

MKT 571 MKT571 Complete Course
Click below link for Answer  or   visitwww.workbank247.com


 
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