Click
below link for Answers
SBE430 All 7 Weeks Discussion A+ Graded
w1 dq1 - eCommerceIs it really
NEW
w1 dq2 - Dis-intermediation and Re-intermediation
w2 dq1 - Consumer Attitudes
w2 dq2 - Web 2.0
w3 dq1 - Learning from the Dot-com Failure
w3 dq2 - E-business Management Responsibility
w4 dq1 - Dell Gets Closer to Its Customers Online
w4 dq2 - E-Marketing Plan
w5 dq1 - e-CRM Programs
w5 dq2 - Permission Marketing
w6 dq1 - Web 2.0 Tools
w6 dq2 - Is the e-Business Function Necessary
w7 dq1 - Content Management System
w7 dq2 - Website Content Standards
SBE 430 Week 8 Final Exam
|
1.
|
Question :
|
(TCO 1) Which is the greatest value of
global e-commerce transactions?
|
|
|
|
Business-to-business
|
|
Business-to-consumer
|
|
|
Consumer-to-business
|
|
|
Consumer-to-consumer
|
|
|
None of the above
|
|
|
|
|
|
2.
|
Question :
|
(TCO 1) Which of these is mainly associated
with buy-side e-commerce?
|
|
|
|
E-CRM
|
|
E-procurement
|
|
|
E-recruitment
|
|
|
E-service
|
|
|
All of the above
|
|
|
|
|
|
3.
|
Question :
|
(TCO 1) A fulfillment risk of E-business
is:
|
|
|
|
e-mail enquiries from the website don't
reach the right person and are ignored.
|
|
goods ordered online go missing or are
delayed and the customer never returns.
|
|
|
hackers penetrating a system and steal
credit card details.
|
|
|
a company e-mails customers without
receiving their permission, so annoying customers.
|
|
|
|
|
|
4.
|
Question :
|
(TCO 1) An affiliate can best judge their
site effectiveness through__________.
|
|
|
|
Earnings Per Click (EPC)
|
|
Pay Per Click (PPC)
|
|
|
Cost per Thousand (CPM)
|
|
|
Cost Per Acquisition (CPA)
|
|
|
|
|
|
5.
|
Question :
|
(TCO 1) An intermediary site which is a
gateway to a range of services and information on other sites is__________.
|
|
|
|
Evaluator
|
|
Portal
|
|
|
Financial
|
|
|
Virtual community
|
|
|
|
|
|
6.
|
Question :
|
(TCO 1) A revenue model is typically:
|
|
|
|
one element of a business model.
|
|
the main component of a business model.
|
|
|
A and B
|
|
|
None of the above
|
|
|
|
|
|
7.
|
Question :
|
(TCO 2) A company ________ can be used to
provide shared content for staff only.
|
|
|
|
Internet
|
|
Intranet
|
|
|
Extranet
|
|
|
Opranet
|
|
|
None of the above
|
|
|
|
|
|
8.
|
Question :
|
(TCO 2) EDI is__________.
|
|
|
|
achieved through value added networks only
|
|
the exchange of documents in standardized
electronic form
|
|
|
achieved across the Internet only
|
|
|
implemented using XML only
|
|
|
None of the above
|
|
|
|
|
|
9.
|
Question :
|
(TCO 2) A company ________ site can be used
to provide access to all interested users.
|
|
|
|
Internet
|
|
Intranet
|
|
|
Extranet
|
|
|
Opranet
|
|
|
None of the above
|
|
|
|
|
|
10.
|
Question :
|
(TCO 3) A key CRM technique is a sub-set of
cross-selling, but in this case, selling more expensive products. This
is__________.
|
|
|
|
Reactivation
|
|
Up-sell
|
|
|
Cross-sell
|
|
|
Referral
|
|
|
|
|
|
1.
|
Question :
|
(TCO 2) An important factor controlling the
level of adoption to the Internet in a country related to ease of use
is__________.
|
|
|
|
perceptions and technologies that govern
security
|
|
entry cost and cost of broadband
|
|
|
benefits of the Internet compared to other
channels
|
|
|
different technology platforms available
for using the web
|
|
|
|
|
|
2.
|
Question :
|
(TCO 2) Which of these factors is most
relevant to assessing offline purchases resulting from online use?
|
|
|
|
Proportion of customers with access to
Internet
|
|
Proportion of customers influenced by
Internet
|
|
|
Proportion of customers purchasing by
Internet
|
|
|
Proportion of customers using e-mail
|
|
|
None of the above
|
|
|
|
|
|
3.
|
Question :
|
(TCO 2) WAP stands for__________.
|
|
|
|
Wireless Access Protocol
|
|
Wireless Application Protocol
|
|
|
Wireless Authentication Protocol
|
|
|
Wireless Admission Protocol
|
|
|
None of the above
|
|
|
|
|
|
4.
|
Question :
|
(TCO 3) Why is it often necessary to
revisit previous stages in the systems development life cycle?
|
|
|
|
Change in system requirements
|
|
Requirements have been ill-defined
|
|
|
Design oversights or errors
|
|
|
System errors discovered
|
|
|
All of the above
|
|
|
|
|
|
5.
|
Question :
|
(TCO 4) Strategic option selection forms
part of:
|
|
|
|
Strategic analysis.
|
|
Strategic objectives.
|
|
|
Strategic definition.
|
|
|
Strategic implementation.
|
|
|
None of the above
|
|
|
|
|
|
6.
|
Question :
|
(TCO 4) An example of a metric from the
customer component of the balanced scorecard:
|
|
|
|
|
|
|
7.
|
Question :
|
(TCO 4) An example of the improved
bargaining power of suppliers online.
|
|
|
|
|
|
|
8.
|
Question :
|
(TCO 5) What is the focus of marketing
orientation?
|
|
|
|
|
|
|
9.
|
Question :
|
(TCO 5) Internet contribution is a good
indicator of_________.
|
|
|
|
|
|
|
10.
|
Question :
|
(TCO 5) The direct online contribution
effectiveness refers to__________.
|
|
|
|
|
1.
|
Question :
|
(TCO 6) Which of the following describes
flow process charts?
|
|
|
|
|
|
|
2.
|
Question :
|
(TCO 7) Tacit knowledge is__________.
|
|
|
|
|
|
|
3.
|
Question :
|
(TCO 8) One user viewing one page of a
website is__________.
|
|
|
|
|
|
|
4.
|
Question :
|
(TCO 1 and 2) Explain Tim Berners-Lee’s
contributions to e-Commerce. Analyze how those contributions have played a
part in the growth of this field.
|
|
|
|
|
|
|
5.
|
Question :
|
(TCO 4) Apply one of the four different
e-commerce strategies we discussed in our lecture by picking one and
explaining how an online retailer would utilize the strategy you chose.
|
|
|
|
|
|
|
6.
|
Question :
|
(TCO 5) What is the difference between
traditional and e-marketing? List an example of how you could utilize the
differences of e-marketing.
|
|
|
|
|
|
|
7.
|
Question :
|
(TCO 6 and 8) When you design a website,
what are some questions you would ask yourself to design a user-centered
website (list at least five questions).
|
|
|
|
|
|
|
8.
|
Question :
|
(TCOs 1,3,4,5) Compare and contrast the
traditional business model with the e-commerce model.
|
|
SBE430
COMPLETE COURSE SBE 430 COMPLETE COURSE
Click
below link for Answers
