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SBE430 All 7 Weeks Discussion A+ Graded
w1 dq1 - eCommerceIs it really
NEW
w1 dq2 - Dis-intermediation and Re-intermediation
w2 dq1 - Consumer Attitudes
w2 dq2 - Web 2.0
w3 dq1 - Learning from the Dot-com Failure
w3 dq2 - E-business Management Responsibility
w4 dq1 - Dell Gets Closer to Its Customers Online
w4 dq2 - E-Marketing Plan
w5 dq1 - e-CRM Programs
w5 dq2 - Permission Marketing
w6 dq1 - Web 2.0 Tools
w6 dq2 - Is the e-Business Function Necessary
w7 dq1 - Content Management System
w7 dq2 - Website Content Standards
SBE 430 Week 8 Final Exam
1.
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Question :
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(TCO 1) Which is the greatest value of
global e-commerce transactions?
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Business-to-business
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Business-to-consumer
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Consumer-to-business
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Consumer-to-consumer
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None of the above
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2.
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Question :
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(TCO 1) Which of these is mainly associated
with buy-side e-commerce?
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E-CRM
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E-procurement
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E-recruitment
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E-service
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All of the above
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3.
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Question :
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(TCO 1) A fulfillment risk of E-business
is:
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e-mail enquiries from the website don't
reach the right person and are ignored.
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goods ordered online go missing or are
delayed and the customer never returns.
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hackers penetrating a system and steal
credit card details.
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a company e-mails customers without
receiving their permission, so annoying customers.
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4.
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Question :
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(TCO 1) An affiliate can best judge their
site effectiveness through__________.
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Earnings Per Click (EPC)
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Pay Per Click (PPC)
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Cost per Thousand (CPM)
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Cost Per Acquisition (CPA)
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5.
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Question :
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(TCO 1) An intermediary site which is a
gateway to a range of services and information on other sites is__________.
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Evaluator
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Portal
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Financial
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Virtual community
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6.
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Question :
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(TCO 1) A revenue model is typically:
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one element of a business model.
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the main component of a business model.
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A and B
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None of the above
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7.
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Question :
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(TCO 2) A company ________ can be used to
provide shared content for staff only.
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Internet
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Intranet
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Extranet
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Opranet
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None of the above
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8.
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Question :
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(TCO 2) EDI is__________.
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achieved through value added networks only
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the exchange of documents in standardized
electronic form
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achieved across the Internet only
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implemented using XML only
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None of the above
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9.
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Question :
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(TCO 2) A company ________ site can be used
to provide access to all interested users.
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Internet
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Intranet
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Extranet
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Opranet
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None of the above
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10.
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Question :
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(TCO 3) A key CRM technique is a sub-set of
cross-selling, but in this case, selling more expensive products. This
is__________.
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Reactivation
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Up-sell
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Cross-sell
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Referral
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1.
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Question :
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(TCO 2) An important factor controlling the
level of adoption to the Internet in a country related to ease of use
is__________.
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perceptions and technologies that govern
security
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entry cost and cost of broadband
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benefits of the Internet compared to other
channels
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different technology platforms available
for using the web
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2.
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Question :
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(TCO 2) Which of these factors is most
relevant to assessing offline purchases resulting from online use?
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Proportion of customers with access to
Internet
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Proportion of customers influenced by
Internet
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Proportion of customers purchasing by
Internet
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Proportion of customers using e-mail
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None of the above
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3.
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Question :
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(TCO 2) WAP stands for__________.
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Wireless Access Protocol
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Wireless Application Protocol
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Wireless Authentication Protocol
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Wireless Admission Protocol
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None of the above
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4.
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Question :
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(TCO 3) Why is it often necessary to
revisit previous stages in the systems development life cycle?
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Change in system requirements
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Requirements have been ill-defined
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Design oversights or errors
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System errors discovered
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All of the above
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5.
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Question :
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(TCO 4) Strategic option selection forms
part of:
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Strategic analysis.
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Strategic objectives.
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Strategic definition.
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Strategic implementation.
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None of the above
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6.
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Question :
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(TCO 4) An example of a metric from the
customer component of the balanced scorecard:
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7.
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Question :
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(TCO 4) An example of the improved
bargaining power of suppliers online.
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8.
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Question :
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(TCO 5) What is the focus of marketing
orientation?
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9.
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Question :
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(TCO 5) Internet contribution is a good
indicator of_________.
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10.
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Question :
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(TCO 5) The direct online contribution
effectiveness refers to__________.
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1.
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Question :
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(TCO 6) Which of the following describes
flow process charts?
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2.
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Question :
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(TCO 7) Tacit knowledge is__________.
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3.
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Question :
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(TCO 8) One user viewing one page of a
website is__________.
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4.
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Question :
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(TCO 1 and 2) Explain Tim Berners-Lee’s
contributions to e-Commerce. Analyze how those contributions have played a
part in the growth of this field.
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5.
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Question :
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(TCO 4) Apply one of the four different
e-commerce strategies we discussed in our lecture by picking one and
explaining how an online retailer would utilize the strategy you chose.
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6.
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Question :
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(TCO 5) What is the difference between
traditional and e-marketing? List an example of how you could utilize the
differences of e-marketing.
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7.
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Question :
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(TCO 6 and 8) When you design a website,
what are some questions you would ask yourself to design a user-centered
website (list at least five questions).
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8.
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Question :
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(TCOs 1,3,4,5) Compare and contrast the
traditional business model with the e-commerce model.
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SBE430
COMPLETE COURSE SBE 430 COMPLETE COURSE
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