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Saturday, 7 November 2015

COMPLETE COURSE MKTG310 COMPLETE COURSE

MKTG310COMPLETE COURSE MKTG310 COMPLETE COURSE

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MKTG-310 Week 1 Activia Paper

Homework (Activia Paper)
Go to the Activia website www.activia.com. Write an approximately 500 word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and another country; what differences do you notice? From looking at the site, how would you describe the target group that the product is aimed toward? How effectively does Activia reach this target? Are there factors you would recommend changing? Are there other target groups Activia should try to target? Refer to Week #1 Rubric-Activia Assignment in docsharing for additional guidance.

Submit your Assignment to the Dropbox located on the silver tab the top of this page. For instructions on how to use theDropbox, read these Step-by-Step Instructions or watch this Dropbox Tutorial.
See the Syllabus "Due Dates for Assignments & Exams" for due date information.

MKTG-310 Week 2 Case Study I'm a PC!

Case Study - Read the case study "I’m a PC!" on page 508 of your textbook. Begin by answering the questions at the end of the case

MKTG-310 Week 3 You Decide

You Decide Activity
This interactive exercise is meant to give you some practice making decisions based on an actual business
scenario. You will participate in a business meeting, learn more about the issue, get some feedback from coworkers, and then make and defend a decision based on this information. Upon completing this exercise, you will write and save your answers to a Microsoft Word document and upload the answers to
the You Decide Drop Box.
Scenario Summary
You are in charge of a very limited marketing budget for a nonprofit organization whose mission is to stop drinking and driving among college students. It is your job to educate the marketing committee about how your organization can change attitudes among college students. Imagine that you attend a meeting and hear the following exchange.

MKTG-310 Week 4 Midterm 1

1.
Question :
(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.
ecology
social structure
ideology
socio-psychology
2.
Question :
(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
Student Answer:
de-alienation
de-ethnicization
de-immigration
deculturization
3.
Question :
(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.
theTVees
the tuned-in generation
the uninvolved generation
digital natives
4.
Question :
(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
blue
red
yellow
black
5.
Question :
(TCO 7) Why should marketers be aware of consumers'cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.
6.
Question :
(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

MKTG-310 Week 4 Midterm 2

1.
Question :
(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.
Student Answer:
ecology
social structure
ideology
socio-psychology
2.
Question :
(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
3.
Question :
(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.
Student Answer:
Generation X
Generation Y
Generation Z
Baby Boomers
4.
Question :
(TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.
Student Answer:
one-on-one
subliminal
differentiated
sensory
5.
Question :
(TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?
6.
Question :
(TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of "sacred" in consumer behavior is both the same and different from the concept of "sacred" in a traditional religious context

MKTG-310 Week 5 Assignment Solution

Homework
Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the products you chose: why one is utilitarian and
why the other is hedonic. Then, write a paragraph for each product evaluating how effectively the websites you chose play into how consumers will shop for those products.

MKTG-310 Week 6 Choice Theory - You Decide

Scenario

Scenario Summary

You work for a start-up that makes organic hummus! The product is quite delicious, but hummus appeals to a very wide-range of people and groups. Your new company could exhaust its resources trying to appeal to every group that may be a likely hummus consumer. It is your job as the marketing analyst to recommend a research strategy and approach to figure out which groups to target with your hummus.

MKTG-310 Week 7 Case Study Solution

Case Study Discussion Questions
1. Why do you think Freecycle.org has achieved such high levels of growth in such a short period of time?
2. Freecycle created an alternative disposal option that is rapidly growing. Discuss ways that Freecycling might affect the purchase habits of consumers.
3.Should for-profit businesses like eBay get into the Freecycling business? Should companies motivate more consumers to give things away that they might otherwise be able to sell or auction? Can they still make a profit while they help to eliminate waste?

MKTG-310 Consumer Behavior - All 7 Weeks Discussions

w1 dq1 - Rituals and Consumption
w1 dq2 - Diversity
w2 dq1 - Acculturation
w2 dq2 - Subcultures
w3 dq1 - Brand Personality
w3 dq2 - You’re the Ad Exec
w4 dq1 - VALs Responses
w4 dq2 - Product Positioning
w5 dq1 - Humor in Advertising
w5 dq2 - Flower Power
w6 dq1 - Major and Minor Purchases
w6 dq2 - Decision Making
w7 dq1 - Marketing to Children
w7 dq2 - Organizational and Personal Values

MKTG 310 Week 8 Final Exam

1. (TCO 1) Briefly explain how marketers play a significant role in our view of the world and how we live in it. Give a specific example.
1.2.(TCO 2) Who are born-again Christians, and why are marketers interested in this group?
1.3.(TCO 3) Although the relative size of age cohorts within a culture is determined by a number of factors that can vary from one generation to the next, what is the primary cause of the relative size of the same age cohort differing betweencultures?(Points : 25)
1.4.(TCO 4) List the primary needs displayed in Maslow's hierarchy of needs. Give an example of a product that fits each need form.(Points : 25)
Question 5.5. (TCO 5) Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was sweeter than the current product. When Coca-Cola attempted to make its product sweeter, brand loyal customers revolted and demanded the old product be returned. Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce New Coke without creating these problems. (Points : 25)
1.(TCO 6) Referring to the three stages of limited development, cued development, and strategic, explain why many consider it unethical to advertise to children.(Points : 25)
1.7.(TCO 7) Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes. What was the flaw in the original model and what was added in the extended model to correct this flaw?
1.8.(TCO 8) A professor came to class dressed in a formal shirt and tie. He stated that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t-shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these are who I am," he said. What point was the professor trying to make and what did his choice of varying dress forms and associated iconic symbols most likely represent?
1.9.(TCO 9) Demonstrate how a marketer could use neuromarketingto advance the cause of his product. You may use any example you choose for your demonstration.
1.     (TCO 10) In some environments, it is very difficult to dispose of used products. Explain what special types of disposal problems are created by densely populated areas and what type of business could be created in Manhattan, New York, or in Hong Kong that would take advantage of this difficulty.

MKTG310COMPLETE COURSE MKTG 310 COMPLETE COURSE

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